9% of U.S. consumers interested in Windows Phone 8

Market research firm ChangeWave has released a number of data research on the concerns of American consumers in Windows Phone 8.

9% said they were likely to buy a Windows Phone 8 phones in the future, with 2% very likely and 7% somewhat likely.

“Considering marketing has yet to begin, these findings show Windows Phone 8 will likely have a substantial impact on the smart phone industry,” said Dr. Carton ChangeWave’s VP of Research. .

The survey found Integration with Windows Apps/Devices (36%) was the number 1 reason consumers wanted a Windows Phone. 

 45% of those interested were undecided to which OEM they would chose, but of the other 55%, more than half (51%) showed a clear preference for Samsung. 7% wanted an HTC and only 35% a Nokia, an indication of the high mindshare Samsung had and the poor mindshare of Nokia in USA. 

 We are fairly confident however that once started marketing this index will be reversed, simply due to the larger commitment of Nokia Windows phones market, which may result in in advertising to focus on more, vs Samsung, which is much more likely to push their Galaxy s series of handsets.

View the full report at ChangeWave here.